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Commercial

Atelier Showroom

A showroom that presents a furniture brand's pieces on a quiet stage.

Location
Nişantaşı, Istanbul
Year
2024
Scope
Interior architecture, brand space, display
Client
Furniture brand
Atelier Showroom

Overview

Designed for a furniture brand, this showroom grew from the idea of presenting pieces not like a store but like the calm rooms of a home. The visitor is invited not to buy but to sit, to touch, and to imagine.

The space was set up as a neutral but never cold backdrop, so that each piece can show its own character.

Design Intention

The intention was to let the space recede so the pieces could come forward. The lighting is soft and directional, as in a gallery; the floor was kept in a single calm tone. The visitor's route flows from room to room like a story.

A showroom arranged like a gallery

A showroom arranged like a gallery

Material Palette

Micro-concrete floor, smoked oak, and lime wash; a single soft clay tone as the only accent. The materials set a ground for the furniture on display without ever overshadowing it.

  • Micro-concrete
  • Smoked oak
  • Lime wash
  • Matte glass
  • Natural wool

Spatial Experience

Stepping in from the display window, the noise of the city is left behind. Bands of daylight from the ceiling change the room hour by hour. The visitor slows; sits in a chair, touches a table, and imagines the piece in their own home.

Details

The display plinths were made from the same timber as the pieces, so nothing looks foreign. Labels and prices sit quietly below eye level. The space puts the relationship, not the sale, first.